Global spending on them is expected to top US$23 billion in 2021, about a 14% increase over 2020. At the same time, marketers plan to decrease their spending on traditional advertising, like TV and print ads. Some movies and shows include so many different product placements from within the same industry that the effect of the advertising gets canceled out. This type of subtle endorsement can have a significant impact on consumers’ purchasing decisions.The Pelotone marketing team would have to make some effort to restoretheir position on the market.In this blog, Hollywood Branded shares 10 reasons why brands do Product Placement and how they leverage the on screen exposure to get the most out of their Product Placement programs.When consumers see their favorite celebrities using or endorsing a particular product, it…